Grab attention with your compelling website copywriting, and make a connection to your ideal people. Leave a lasting impression that results in your customers’ acting easily on their purchase intent. Get a single page or your entire website’s copy. You will get help with crafting the answers to prioirty questions, that lead site visitors to sales teams or buy items in their cart. Your website page copywriting will be simple, clear and customized for best practices for conversion and SEO-optimization. Speak to the heart of your ideal consumer and drive them to take action.

The truth in stories lands with an emotional gravity and persuasion like nothing else. Case studies give a richer context to the problems you solve and impact on the people you serve. Get more than the polite testimonials or reviews. If you have happy customers, give a bigger picture about their relatable journey, and how they feel about their positive outcome. With every transaction, add colour and emotion with the human story between you and the care you invested to fix an aggravation or save the day, and created triumphs, big and small. Build your library of impressive case studies to attract new customers and demonstrate your know-how.

Don’t just wing it with stale sales copy that sounds like your competitors, or fails to speak to the heart of your dream customer on your key “money page” that should create trust to take the steps to an agreement. Get the click-worthy messaging that leads your “perfect people” along a swift decision-making path into a buy or contact you. Get site visitors to take action for the results you want.

Digital marketing can only get you so far, especially for the complex sale of high ticket items, or a purchase that requires a commitment in smaller stages. Your sales team needs the tools that are clear and congruent with the rest of your marketing - either with hard-copy leave-behinds that answer key questions at a glance and one-pagers or a slide deck and script structured and written for persuasion. Any time your marketing leads to a face-to-face meeting make sure the copy in your presented material grabs interest from your ideal prospect, and tracks with empathy to lead them to an agreement.

Stay visible and engaged with your community. Stuck for words or ideas for posts with too much time with a blank screen and no inspiration? Start with a simple strategy and get a bank of posts for a month or more designed to foster trust and represent authenticity. End the tedious task of finding time for social posting, and don’t delegate to a staffer who may sound juvenile or off-brand. With Fan Club Marketing, you will get clear on your voice the intention of your social media, and make easy work of a batch of content that fosters trust and meets consumers where they scroll. Get the engaging, share-worthy content that enhances your brand via Facebook, Instagram, Twitter, or LinkedIn. Thoughtfully represent your brand via packages to include hashtags, audience engagement, posting, graphics, trending topic curation, and page and social bio setup.

Not sure how to sell yourself? Do it with a fact-based story by Fan Club Marketing that briefly highlights your attributes and achievements in an abbreviated bio under 300 words. Develop your brand, and be funny, touching, or simply memorable. When you deeper into your motivations you can align to a purpose your customers care about. Illustrate your engaging “why” story in up to to 1,200 words. Explain the journey that brought you into your line of expertise, and build a legend story that gives soul and personality to the business. Engage strangers looking for proof you are the real deal. Spark curiosity, and create the trust and connection that will cause people to feel like they already know you so they want to reach out.

Use your professional bio anywhere your customers might find you online or in real life.

Brush up your list of utilitarian features and talk about value and problem-solving properties to help your customer see themselves buying loving the result. A product narrative should increase purchase desire and conversions with your customized “gotta have it” description. Perfect for eComm stores or service-based businesses with multiple products that need to be distinguished from one another. Connect and empathize with to your customer’s needs and desires.

Add life and personality to your proposal, and get your prospect’s attention by showcasing your brilliance with credibility and energy. Build a compelling case that’s structured for clarity and persuasion that resonates with decision-makers. Get support with strategy and relevant research included in the writing. Show how your values align with your prospect and stir decision-makers’ emotions through stories. Tighten up your words and keep facts glance-ready with the right headings and graphics highlighting key information for fast comprehension. Ensure that your pitch matches your brand voice and presents cohesively, even if multiple team members contributed to different sections.

Need fresh content but lack the efficiency and creative expertise to crank out credible blogs that meet your audience interests? Do you default to jargon or industry-speak and wonder how to write to connect to your perfect customers’ questions? Get a strategy that structures a long list of topics to cover a publishing calendar to draw regular followers and grow your trustworthiness. Lean on the expertise of a former magazine editor and journalist to ghost-write your professional blogs. Drive readers to click and read to the end by following journalistic principles. Build authority, increase click-through rates and improve SEO.

Email marketing is a classic for a reason—it works, because your audience already knows you, and its one of the most cost-effective ways to reach segments or whole lists. Get advice on creating and sending effective campaigns that can be one-off announcements, regular value-packed newsletters for a community, or a lead-nurturing sequence in response to a customer action. Find new ways to talk to people who love your brand. Email marketing helps you connect with your audience to promote your brand and increase sales. Sell products, share some news, improve your cart abandonment rate or tell a story.

Work with Fan Club Marketing for copywriting, plus essential response-boosting components such as subject lines, personalization, hierarchal headings and sub-headings, glance-worthy layouts and graphics.